Metadata is the key to unlocking untapped value from your content.
The more of it at a higher quality, the better the user engagement and dwell time will be.
However, simply having more metadata does not guarantee success – the burden is increased on your Content Editors to input more and more data which reduces efficiency and increases data entry errors. Content with sloppy metadata will cause more problems than having none.
movideo eliminates this potential issue by allowing metadata to be defined proactively in tag profiles. Tag profiles are set up by your senior content management and are applied as a strategic protocol to a segment of a library or the entire library. These tag profiles enforce rules for Content Editors to fulfil mandatory tags before content can go active. It then encourages them to go deeper into contextual tag profiles to further enrich the user’s experience and drive engagement.
movideo’s experienced team is able to conduct metadata strategic workshops for your content team as part of the Movideo on-boarding process. Whatever your monetisation model, getting this part of your online video strategy right is critical to achieving success.