New media businesses are aggregating and distributing content direct to the users.
The Digital Entertainment Network (DEN)
New media businesses are aggregating and distributing content direct to the users. The smart ones harness Movideo as their business partner like The Digital Entertainment Network (DEN) in Australia. Today the DEN, via 45 affiliate sites, is the Australian music video destination second only to YouTube. The DEN is a syndication business model that has pioneered how to drive scale in a relatively small market. To do this they rely on the flexible integration, rock solid reporting and workflow benefits of Movideo. In the words of DENs Commercial Director, Andrew Cordwell “There is no other music video model like this in the world and its success has a lot to do with the platform that supports it – movideo”