Business Intelligence

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Sitting in the heart of our online video platform is movideo Business Intelligence; it is the proven media bred analytics solution that drives successful video strategies.

movideo Business Intelligence accesses data in real time and reports back all information with a geographical location of the user and a time stamp of the event. Data is stored for a minimum of 18 months to allow for historical and real time reporting and analysis. Powerful combinations of user behaviour, content usage and quality assurance can be requested for any nominated application, content, user group, geographic area and period of time. movideo Business Intelligence is delivered to the customer’s desktop in easy to read graphics and reports which can be exported in multiple formats We believe movideo provides the industry’s most powerful and user friendly business intelligence. This proprietary solution is an invaluable tool for any online video strategy and is the subject of two international patent applications.

movideo Business Intelligence may be broken down into three core elements including:


User Behaviour

movideo Business Intelligence is active throughout the movideo Platform and is included in the movideo Media Player. The media player is the front end where the user interacts with the content and movideo Business Intelligence tracks all events that occur. Depending on the features you activate for  your user base, events may include (not limited to):

  • Video controls (volume / play / pause / rewind / fast forward / skip).
  • Full screen.
  • Playlist controls (loop / random).
  • Browsing events (media Items / playlists / channels ).
  • Social sharing and embedding.
  • Session times.

There is no need for assumptions anymore, allow the true data to influence business decisions and continuously enhance and optimise the experience you deliver your customers.


Content Usage

The end goal of every video strategy is to deliver as much relevant content to the audience as possible and the metrics to report on the success is content usage. Every minute of every hour users are browsing through video content and deciding whether or not to engage with it. Publishers, marketers, programmers, advertisers, and developers all want to know what content is used and in what way.

Content usage also  drives monthly reports for accounting and content suppliers if content rights owners require payment for usage, movideo’s content usage reports have been audited and approved by some of the biggest content rights owners in the world including Universal and Sony.

movideo Business Intelligence has the ability to access all aspects of content usage, including:

  • Media item use.
  • Playlist and channel use.
  • Application use.
  • Media item engagement.
  • Media item encode quality.
  • Content type reporting.

Content usage reports are able to be compiled using a combination (including multiples) of content types (audio / video / advertisements), display applications (including media players, content tags and top level tagging profiles.

 
Quality Assurance

Video streaming, particularly at the premium level, is becoming more like any other media transmission or broadcast. Streaming needs to be reliable – a break in transmission, or failure of efficient content delivery, or anything that interrupts the user experience effects your brand and can cost you money. There are a few possible third party suppliers in the chain as well, such as the CDN, advertising server and your own content management team and developers.

Knowing to a granular level of detail that all of these elements are working together in the way they should allow’s for effective vendor and infrastructure management. In real time and with the benefit of KPI alerts via email and SMS,  movideo enables you to track accountability across all areas of the videovalue chain. Key top level areas or tracking and reporting include:

  • Application performance.
  • Content delivery performance.
  • Advertising delivery.